CR7 has sales outlets only in Portugal. They have spread their brand online throughout the world. Among the wide range of products of this brand, I decided to bring the CR7 fragrances to India (a hypothetical concept for the project). My concept involves the development of tabletop fixtures, wall fixtures, and the design of a pop-up store for all three fragrance categories. Being a huge Ronaldo fan myself, I thought people like me who love football would love to have that brand in India. I explicitly tried the guidelines of the brand and the color palette and fit them into my objective.